Paul Mitchell and Fran Drescher Style it Pink
Introducing limited-edition Paul Mitchell Pink Express Ion Smooth 1.25 benefitting Cancer Schmancer
Fran Drescher is using her infamous voice in conjunction with Paul Mitchell to raise awareness for a cause close to her, Cancer Schmancer. Drescher is an author, former hairdresser, and cancer survivor, and has recently taken on her most important role to date: founder and womens’ health advocate for the Cancer Schmancer foundation.
In fall 2009, Paul Mitchell will offer the limited edition Pink Express Ion Smooth 1.25, from which a portion of proceeds will benefit Cancer Schmancer’s mission of empowering patients to build better relationships with their physicians, creating the intention of stage-one diagnosis. “Paul Mitchell is a brand rooted in and praise-worthy for it’s philanthropy, and there’s no other partner I’d rather team with to communicate my message,” Drescher says.
Paul Mitchell Pink Express Ion Smooth 1.25 boasts reduced styling time, static control, even heating, and the exclusive Express Ion Complex blend of silicone and ceramic which works to smooth hair from the inside out, leaving it hydrated, conditioned, and frizz-free.
Paul Mitchell Pink Express Ion Smooth 1.25 retails for $160 and will be available in salons only during September and October 2009.
The real Paul Mitchell is available only in professional salons – visit www.paulmitchell.com or call 1.800.321.JPMS for locations. For additional information or to make a product request, please contact Stephanie Boccuzza or Jill Percia at ShopPR at 212.829.1111.
Check out Paul Mitchell & Fran Drescher IN THE PRESS: