Our Staff

Susan Holland Vice President / Interim Executive Director
Susan first joined the Cancer Schmancer team in July 2008 as a Special Events Coordinator after volunteering for the organization since its launch. Holland holds a degree in Fashion Merchandising and Business and specializes in fashion buying, media sales, public relations, and event production. She has a passion for developing relationships and connecting people through events that entertain and make a difference in women’s health.

Kelly Woolf Administrative / Special Projects Coordinator
Kelly joined Cancer Schmancer in September 2009 as Office Manager and Executive Assistant to the CEO. She has since transitioned into the role of Administrative and Special Projects Coordinator. She recently graduated with her Masters in Social Work from the Silver School at New York University. Before arriving at Cancer Schmancer, Kelly worked as Assistant Events Coordinator for SideKick Events, LLC.

Rob Ornstein Fundraising & Finance Consultant
Rob joined Cancer Schmancer in June 2009 and provides fundraising consulting services with a focus on individual and foundation giving. In addition he handles general administration and operations. Rob has 19 years of nonprofit experience, with 10 years at Gay Men's Health Crisis in NYC.

Susan Goldberg Program Director
Susan joined Cancer Schmancer in April 2011 as a volunteer and has since come on staff to help spearhead many of the initiatives including the Trash Cancer parties. She comes from a magazine production background where she was production editor at Working Mother. As a working mother herself, Susan is dedicated to creating a healthy environment for her own family as she works to bring awareness to others on preventative steps to help reduce the risks of cancer.

Al Sophianopoulos Social Media Manager
Al joined Cancer Schmancer in January 2012 with more than 20 years of video production experience under his belt. In addition to his position at Cancer Schmancer, Al is currently the president and owner of the Los Angeles- based film production company, Greenbriar Entertainment Inc. and has a range of production and screenwriting credits to his name. Al is also an accomplished producer of radio news and entertainment features and holds an MFA in screenwriting from the University of Southern California.