PrettyIsPrettyDoes.com, September 2009

During one of my many single summers in the Hamptons, I was invited to a very exclusive house party by a friend who had a share in the house. She told me to come by early so we could finish primping together. Being my low-maintenance self, I managed to touch up my eyeliner, mascara, bronzer and lip gloss in about five minutes, then spent the next half hour watching her straighten her hair. Too bad the Paul Mitchell Express Ion Smooth 1.25 had not yet been invented. The first claim on the package is that it reduces smoothing time--and it's true! I did my whole head of mid-back length hair in about five minutes flat. The Express Ion Complex blend of silicone and ceramic restores moisture and seals the cuticle without causing damage. It's easy to use: Just plug it in, turn it on and choose from four different temperatures, then run it through each section of your hair. Not only did my hair look straight but it felt soft, smooth, silky and static-free. The best part: For September and October 2009 only, it is available in a limited edition, ultra-lightweight pink version to benefit Fran Drescher's Cancer Schmancer foundation (a portion of the proceeds will go to the charity and help promote early detection of all cancers). Ready to iron things out? Take this advice from Angus Mitchell, artistic director of education and co-owner of John Paul Mitchell Systems: “A major fall trend will be sleek, straight hair with a thick fringe (as seen on Katy Perry). A must-have product is new Paul Mitchell Hot Off The Press – a thermal protectant spray that’s great before flat ironing hair and achieving this look.” Pick up an Express Ion Smooth at your local Paul Mitchell salon.
http://prettyisprettydoes.blogspot.com/2009/09/flat-out.html